Grab ‘N’ Win, a crane designed and developed by ICE, Sega and Playnation, is exceeding expectations, claimed ICE VP of sales Joe Coppola.

Grab 'N' Win

The crane was recently presented at the EAG International expo by Sega and is being introduced to the European market for the first time. Its design enables operators to synchronise their game audio to their plush offerings and to program each and every crane on location using a custom-designed SD card option.

“We worked very hard with Sega and one of its top customers, Playnation, which has literally thousands of cranes on its extensive route throughout the UK, to design and develop the very best crane on the market today,” said Coppola.

“Last year we conducted a very comprehensive test of this crane with Playnation so we could confidently bring the crane to market in 2015 and the results have exceeded all of our expectations.

“We are no doubt excited to now promote this crane throughout Europe and the rest of the globe.”