Innovative Concepts in Entertainment (ICE), the US-based amusement equipment manufacturer, is claiming that it had its best London show ever.
The company has been doing the former ATEI show, now known as the EAG International, in London for over 30 years. Although it has had strong shows over the years, none can compare to the orders written at this year’s event at the ExCeL, it said.
Joe Coppola, ICE VP of sales said: “This year’s EAG show we wrote orders for an unprecedented 28 containers of ICE product to ship mainly to Europe, from January 2015 through to April 2015. Our factory in Buffalo is at full capacity so that all product is on location prior to the Easter Holidays.”
Coppola continued: “Between the fantastic showing that Sega Europe had and the many orders they took at EAG, to our other European distributors like Faro Games that have had tremendous early success with the carnival series in Italy, it’s just been amazing how quickly the sales have kicked in this year.”
Coppola attributed much of the early success in 2015 to ICE’s Carnival Series and the whole “skill wall reincarnation” that kicked off with Milk Jug Toss in 2012, followed by Down the Clown and has continued now with Gold Fishin’.
Coppola said: “We and our distribution partners like Sega Europe and Faro Games have spent the last two years promoting the idea of the ‘skill wall’ to redemption operators around the globe and it has really made an impact and now is being embraced by family entertainment centres throughout western Europe, eastern Europe, Russia, the Middle East and as far as Australia. The revenues being generated by this ‘family of games’ has been astonishing and the success is now widespread and still gaining momentum in many new markets.”
