Sky Betting and Gaming is to invest £11m into 200 new jobs and a new customer hub in the county of Yorkshire in the UK.

Sky Bet

A hundred jobs will be based in Leeds, primarily in the technology and contact centre teams, and another 100 will be based at the recently opened Sheffield Technology Hub at the Electric Works in the city.

The recruitment drive will be supported by a £250,000 marketing campaign that highlights the benefits of the Sky Betting and Gaming working environment.

Chief executive Richard Flint said: “With the business performing well we have decided that now is the time to significantly increase our investment in people and facilities.

“This is a vote of confidence not only in our own plans to make betting and gaming better but also in the health of the Yorkshire economy.”