Sky Betting and Gaming has launched a full e-sports betting service through its partnership with Betgenius.
Following the launch, Betgenius has begun to sign strategic deals with the intention of paving the way for a new revenue stream for betting operators.
Ben Wright, head of sports trading at Sky Betting and Gaming, said: “The e-sports sector is such a fast growing market that we see great potential in this new offering. Our partnership with Betgenius and the new opportunities it provides for our customers is a key part of our vision of making betting better.”
