Online gaming content developer BtoBet is to enter the regulated Italian gaming market, providing operators with its i-gaming and sports betting platform, which is already compliant with the requirements of regulator ADM.
BtoBet’s head of sportsbook, Davide Ruggeri, said: “From a managment perspective, Italian operators experience the problem of administering multiple systems that are integrated at the front end, but separate at the back end.
“This means that operators require a valid omni-channel solution that enables the evolution of physical betting shops into intelligent shops via a single channel, integrating web and physical stores by giving the opportunity to better understand players.
“This process allows operators to deliver the right product at the ideal time for every single customer," said Ruggeri. "It is the key to standing out, attracting and keeping players loyal to the brand.”
BtoBet will be exhibiting at Enada Primavera in Rimini on March 15-17
