Nigerian online betting and gaming operator Nairabet has entered into a partnership with BtoBet, as the online gaming content developer expands into the African market.
Akin Alabi, CEO of NairaBet, said: “As a leading sports betting operator in the Nigerian market, we are always on the look-out for quality partners and products to ensure a great experience for our customers.
“One such partner is BtoBet and we are looking forward to working with them.”
BtoBet CEO Alessandro Fried added: “We are very proud to have NairaBet as a partner in Nigeria.
“The growing number of gamblers and the spread of mobile is indicating the need to adopt a suitable platform and fitting software to manage player data and gambling-related business anywhere, from land-based shops to mobile and online.
“I firmly believe BtoBet’s next-level omni-channel platform - B Neuron - will provide NairaBet with the greatest insight into players’ data and behaviour and will drive the company to increase revenues.”
