Playtech has launched a live casino HTML5 roulette product across its network of licensees.

Playtech launches HTML5 roulette

The launch of live mobile roulette product follows extensive user experience testing and benchmarking analysis over the course of 2016.

Playtech said that in the first week following the launch, HTML5 roulette generated superior player engagement levels, longer session times across all devices and significantly increased revenues for licensees.

Kevin Kilminster, head of innovation at Playtech Live, said: “We focused on roulette because it is our primary, premium game. We worked very closely with our major licensees to create what we firmly believe is the best-performing product on the market.

“This has been highlighted by the huge demand we had for the product just 48 hours after it launched across the network. The response has been phenomenal with players immediately switching from our previous live roulette to our new HTML5 product and with incredible results for licensees.

“Players are more engaged than they ever have been and can now enjoy the best live roulette experience on the market.”

Playtech also plans to launch an HTML5 blackjack product later this year.