Online casino operator Mansion has won the inaugural Playtech Award, which recognises “marketing excellence and innovation” across the Playtech Casino network of licensees.
Mansion won the award due to its “extensive and innovative marketing of Playtech content and its partnership with, and testing and releasing of Playtech’s cutting-edge business intelligence tools,” judges said.
The Mansion marketing team now receives the top prize of a gadget hamper including the latest iPads and mobile devices, while Sky Bingo and the Gala Coral Group were both highly commended by the judges.
Shelly Suter-Hadad, COO at Mansion, said: “We’re thrilled to have won the first Playtech Award. It’s been a great team effort both internally here at Mansion and with Playtech with whom we work closely in order to continually strive to optimise our offering for our players by using the latest technology and marketing methods.”
Shimon Akad, COO at Playtech, said: “The Playtech Award scheme has been a great success with a large number of our licensees participating and showing how great this industry is in marketing our leading titles in the most innovative ways possible.
“We’re delighted that Mansion has won our inaugural quarterly award. The team embraced our new business improvement tools and personalised Games Grid and have seen some great numbers as a result.
“They are always willing to push the boundaries and are constantly seeking new ways to improve their operations, which is a philosophy we share not only with Mansion, but all our licensees.”
