SIS is adding gamification and reward services to its product offering following an agreement with technology group Data Gains and its subsidiary Loyalty Rewarded.

SIS

The deal gives SIS exclusive distribution rights for Data Gains services to the betting and gaming industry, with products such as website widgets and gamification and browser platforms that enable bookmakers, football clubs and fans to make the most of their online presence through shopping rewards and prizes.

SIS and Data Gains customers will benefit from targeted and in-depth data capture, enabling them to better understand users of the products and in turn tailor their offering to operators.

Michael Dunphy, mobile product manager at SIS, said: “SIS is helping bookmakers reach football fans with sophisticated, targeted products which secure high conversion rates for our customers.

“There has already been healthy interest from operators and we’re excited with what both SIS and Loyalty Rewarded can achieve in the coming weeks and months.”