SIS has signed an exclusive five-year deal with the Irish Greyhound Board to collect and distribute greyhound racing content to online and retail betting operators.
The deal includes international streaming rights, which will enable suppliers to utilise SIS Stream to new territories.
The agreement covers more than 1,500 races a year taking place at flagship IGB tracks such as Mullingar, Youghal and Tralee.
Gordon Bissett, greyhound operations manager for SIS, said: “Over the last five months we have worked extremely hard with the IGB and our customers to create a consistent and reliable betting product from Irish greyhound racing tracks.
“We are very excited about working together to grow Irish greyhound racing both in our core domestic market and into new territories. The Irish greyhound programme is expected to develop fairly quickly, as additional broadcast opportunities are identified, and we expect both retail and online betting operators to benefit from the opportunities afforded by this new greyhound product.”
