Kambi Group has further extended its long-term contract with operator 32Red, which has used the Kambi sportsbook since April 2014.
Kristian Nylén, CEO of Kambi, said: “The partnership has been very successful and is further proof of the strength of the Kambi sportsbook and the power it gives our operators to offer a unique sports betting experience to their players.
“32Red is planning to invest more in marketing its sportsbook and we see a lot of potential as we look forward to continue contributing to its success in a joint collaboration.”
Ed Ware, CEO of 32Red, added: “During the past two years, Kambi has been an invaluable driver for our growth in sports betting by contributing its experience and knowledge and with the creation of a premium sportsbook.
“As we continue to accelerate our marketing budget we remain excited about the future growth possibilities the market is offering us,” said Ware.
