Online casino operator 32Red has become of the new official shirt sponsor of English football league club Leeds United.
The sponsorship deal will see the 32Red logo appear on the front of Leeds players’ shirts for the next three seasons, beginning in July. 32Red will also have brand visibility inside the Elland Road stadium and across the club’s media platforms.
The deal is the latest high-profile football sponsorship move from 32Red, which has in recent years sponsored Premier League clubs Swansea City and Aston Villa, as well as Scottish giants Rangers.
Paul Bell, executive director for Leeds, said: “We are hugely excited by this partnership and the opportunities it will deliver for all involved.
“32Red is a modern, forward-thinking brand with a long-standing and successful history of sponsoring high-profile teams within football and we are delighted to welcome them into our commercial partners programme.”
Ed Ware, CEO of 32Red, added: “We are delighted to be working with Leeds, a true giant of English football with an amazing and passionate fan base.”
