BtoBet has signed an agreement with operator 24Win that will see both firms expand into the Colombian and Latin American online markets.
24Win is expectedly to shortly receive an online gaming licence from the Colombian regulator, Coljuegos, effectively launching the “.co” legal domain.
The operator will also be the first such domain employing BtoBet’s B-Neuron platform and sportsbook software.
Alex Soteres, marketing director for 24Win, said: “We chose to launch our business online in Colombia, our first i-gaming market, adopting BtoBet’s B-Neuron artificial intelligence platform.
“Our choice was largely attributed to B-Neuron’s high level of innovation and performance - it is omni-channel and enables players to move seamlessly between casino and sport, land-based to online and mobile.
“It’s multi-currency, multi-jurisdiction and multi-brand quality allows us to manage our business content everywhere.”
Sabrina Solda, CMO at BtoBet, added: “Colombia has become a very attractive jurisdiction to do business in, especially as it is part of the Latin American market, which is one of BtoBet’s main targeted locations.
“We strongly believe in the potential of our platform and software – based on artificial intelligence - as well as in the potential of these emerging gaming countries. We aim to assist South American operators with their development of marketing strategies for players/bettors.”
