BtoBet has received positive feedback from its first visit to FADJA, the South American gaming and sports betting trade show.

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The show gave BtoBet the opportunity to showcase its sportsbook and gaming platform.

CEO Alessandro Fried said: “I firmly believe that, in a few years, the i-gaming and sports betting industry in Colombia will become one of the foremost regional economies, primarily due to its juridical and all-type security. I am very impressed by the dynamism of the FADJA trade show - we met a number of South American operators interested in our intelligent platform, B Neuron, and I’m very glad to confirm that the company’s expectations have been exceeded. Operators also appreciated Btobet and 24Win’s partnership at the event, as well as our white label solution to the South American market.”

Btobet’s key account manager Antonino Santagelo added: “BtoBet is focussed on the future, and over the last three years our engineers have developed a software able to efficiently adapt to any operator. We enjoyed significant success in Europe, and now we are aiming to expand our business into Latin America starting from the Colombian market. From that perspective, we recently signed an agreement with 24Win who will soon be one of the operators to acquire the licence for online gaming from Coljuegos. 24Win will soon launch the “.co” legal domain employing BtoBet’s most advanced platform and sportsbook software, offering online casino, sportsbook and games.”