The International Tennis Federation has extended its agreement with Sportradar for the exclusive worldwide distribution rights of ITF official data for an additional five years, to 2021.
Under the terms of the new deal, Sportradar will continue as the ITF’s official data rights partner for the ITF Pro Circuit, and Davis Cup and Fed Cup by BNP Paribas, and will remain the preferred streaming partner for a range of ITF Pro Circuit events.
ITF president David Haggerty said: “Sportradar has been an excellent partner for the ITF, allowing us to increase the fan base for the ITF Pro Circuit as well as our flagship competitions, Davis Cup and Fed Cup by BNP Paribas.
“We have worked together extremely well since our partnership began four years ago and look forward to working with Sportradar over the coming years to further grow fan, media and market interest in the official data from our competitions.”
Sportradar CEO Carsten Koerl added: “The last four years have been incredibly fruitful: we have developed a new market for our clients and partners and we have also boosted the commercial value of the ITF’s live data and existing digital products.
“I am excited about the coming years which will see us develop even more outstanding solutions maximising the live data, video coverage and digital services for tennis enthusiasts all around the world.”
