Sportradar is to provide its Federation Management Platform to the Football Association of Malaysia over the next three years after the two signed a partnership agreement.
The FMP is a tool kit of data-related products and services that includes management, data collection, data visualisation and commercialisation tools.
“We have been patient, surveying the market for an organisation that can really offer us a comprehensive, intuitive and powerful proposition in the field of data collection and leveraging,” said Dato Seri Affendi Hamzah, deputy president of the FAM.
"The world of sports data is an exciting one and we had to be sure that we were partnering with the best. What Sportradar can do is bring our data to life in a way that will excite and engage everyone who holds Malaysian football dear, whether at home or abroad.”
Sportradar CEO Carsten Koerl added: “Our goal is establish the FMP as the go-to platform for sporting federations across the world.
“It combines a number of areas that we, as company, excel in and allows us to provide a joined-up solution that makes life easier for rights holders but also maximises their existing assets.”
