Frank Luntz, the president of Luntz Global, will offer attendees at next week’s GiGse in San Francisco, California, an insight into how they can reach out to the public more effectively, according to former US Congressman Jon Porter.

Frank Luntz

Luntz (pictured) will be the keynote speaker on Monday, April 20, at the Hyatt Regency in San Francisco, where he will discuss “Reinventing the narrative to communicate the i-gaming vision to legislators and the general public more effectively,”

Porter said: “Frank is able to take an issue, cut to the chase and formulate the proper language to make a message more impactful and understandable.

“This is something that the gaming industry desperately needs, especially at this time when i-gaming is being attacked by false claims and rhetoric, not substance.

“Frank can help hone a message and get people to listen.”

Porter added that Luntz will highlight the importance of enhancing communications around the industry, with misinformation about i-gaming stifling the growth of the sector in the US.

“We can expect Frank to be candid with the audience and to hear exactly what he’s thinking,” said Porter.