A bad week got even worse for footballer Luis Suárez with the Uruguayan losing his sponsorship deal with 888poker after receiving a ban from Fifa for biting an opponent during a World Cup match.

Luis Suárez and 888poker in happier times

Suárez became a brand ambassador for 888poker just last month.

In a statement, the company said: “888poker signed Luis Suárez following a fantastic season for which his achievements were widely recognised.

“Regrettably, following his actions during Uruguay’s World Cup match against Italy, 888poker has decided to terminate its relationship with Luis Suárez with immediate effect.”

The 27-year-old Liverpool striker was banned from playing in international matches for nine games and banned from all football-related activity for four months after biting Italy defender Giorgio Chiellini on the shoulder towards the end of the Group D match.

Consequently, Suárez sat out Saturday’s second-round game, which saw Uruguay knocked out of the World Cup after losing 2-0 to Colombia.