Consumers are turning to mobile devices when betting online during the World Cup, according to new research from payment management company, Secure Trading.
The firm questioned UK consumers during England’s recent goalless draw with Costa Rica and found 70 per cent of online bets were made on a mobile device.
Jens Badar, commercial director at Secure Trading, said: “We’ve seen a huge surge in mobile gaming during the World Cup.
“Heavy advertising campaigns coupled with the rise of ‘second screening’ has led to a massive boost for operators.
“These major events offer a significant mobile opportunity for operators but they must be equipped for the scenario. Keeping users engaged while making the player journey a smooth one is paramount.
“For example, a quick and easy player identification solution and a simple sign-up process for first-time customers are essential.
“On top of that, invest in a robust and efficient payment area in order to process large surges of transactions efficiently, as well as having, as well as having the responsiveness to deal with peaks in demand during important matches.”
