Endemol, the production company behind hit shows including Big Brother and Deal or No Deal, has invested $13m in social casino gaming specialist Plumbee.
The two companies will create premium casino games on social networks including Facebook, leveraging Endemol's global entertainment brands.
Lucas Church, chair of Endemol's group commercial board, said: "Social casino gaming is a fast emerging market and Plumbee is one of the most innovative and dynamic operators in this space.
“This new partnership will allow us to accelerate the growth of Endemol's digital gaming business around the world, while capturing more of the value created by our entertainment brands.”
