Plumbee, a specialist social casino game studio founded by former EA Playfish executives, has launched its first game on Facebook.
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Plumbee currently has an international team of 20 in its East London office. Among them are engineers, artists, community managers and marketers with industry expertise from companies such as EA Playfish, Pogo.com, Nokia, Betfair, Bodog, Codemasters and Unibet. The company is also in the process of building an in-house mobile development team.
Additionally, the start-up has assembled an advisory board with some big names from the worlds of social gaming and online gambling - two former Playfish studio GMs, John Earner and Dan Fiden, and former online gambling execs Ben Fried and Anton Bell (partners at gambling consulting firm Gaming Edge Associates and former Betfair men).
Plumbee's CEO Raf Keustermans said: “With a world-class team and the backing of numerous solid partners, I am convinced that Plumbee is in a great position to gun for a leadership position in the social casino arena.”
Plumbee raised US$2.8m from Paris-based Idinvest Partners. Guillaume Lautour, partner at Idinvest, said: "We are strong believers in social games and specifically the remarkable growth in the social casino vertical has caught our attention.”
Plumbee has signed a long-term strategic partnership with Swedish specialist casino games developer Quickspin, which will deliver content and consultancy to the social casino games studio.
