Aki Saito, content writer at Casimaru, explores all the latest trends across the land-based and online casino sectors.
The casino industry can be divided into two categories: traditional land-based casinos and online casinos, which have been growing rapidly in recent years. Each market has its own growth drivers and challenges, and each region has different market trends.
Land-based casino market trends
Land-based casinos have a very long history of entertainment facilities, dating back to 1638 when Casino di Venezia, said to be the world's oldest, was established. Today, Las Vegas and Macau are attracting many tourists as world-renowned gambling destinations. In addition, famous land-based casino chains have been developing in Europe and Asia in recent years. It can be said that they have a strong presence in addition to North America.
In the United States, land-based casinos have been developed around the country, but it can be said mainly in Las Vegas. However, the number of customers drastically declined due to Covid-19. While the industry has been recovering since the pandemic, some casinos have been forced to close due to the rise of online casinos.
Turning to the Asian market, Macau remains the largest gambling destination, but competition is intensifying, as countries in Southeast Asia such as the Philippines, Singapore, Thailand and Vietnam have also been building casino resorts. These casinos tend to target wealthy people, especially those from mainland China.
In Europe, where traditional casino cities such as Monaco, Venice and London are located, land-based casinos remain an important tourism resource in some countries. In recent years, however, governments have begun imposing new, stricter regulations, and market expansion is expected to be limited.
Online casino market trends
The online casino market has been growing rapidly around the world over the past few years. It is loved by customers for its convenience of playing anytime and anywhere thanks to the progress of technology.
Europe is regarded as the most prevalent region for online casinos and some countries issue licences. Because of its history and achievements, Europe is seen as a reliable market. However, some countries have imposed strict regulations such as Sweden, Germany and the Netherlands in recent years, to deal with the issue of gambling addiction.
It caused related companies to be forced to respond by obtaining new licences. The market will remain stable, but the speed of market growth is expected to stagnate compared to the past due to new regulations.
In Asian markets, online gambling is expanding rapidly, but many countries have strict regulations. Moreover, in July 2024, the Philippines’ president announced his intention to ban the operation of online casinos that are domestically based and cater to international users. The Philippines has been a hub for online casinos in Asia, but now it is definitely approaching a major turning point in this market.
Meanwhile, in the United States, where online gambling is also spreading rapidly, the legality of online casinos is left up to the states. States such as New Jersey, Pennsylvania and Connecticut have taken the lead in legalising online casinos, which has led to job creation and increased tax revenues.
While related companies are struggling to cope with the different regulations in each state, the market is growing very fast and is expected to continue in the near future as well.
Aki Saito - senior writer and industry expert
Aki Saito is a seasoned professional with extensive experience in the entertainment and hospitality industries, both in Japan and abroad. Holding a degree in Hospitality Management from the University of Southern California, Aki has developed a keen understanding of customer experiences and operational excellence. Her passion for travel often leads her to explore land-based casinos around the world, adding to her deep well of industry insights.
Aki's background includes a significant role on the operational side of online casinos, which she leverages to create content that resonates with users. Her writing is characterised by a user-centric approach, ensuring that her articles are both informative and engaging. In addition to crafting compelling content, Aki is also involved in developing and managing promotional campaigns for our platform. She welcomes feedback and actively seeks to incorporate readers' voices into her work.
