Pragmatic Play has developed a bespoke igaming title for Armenian operator TotoGaming.
Journey to the Galaxy was developed by the supplier after TotoGaming won a competition set up by Pragmatic Play awarding points for completing challenges designed to boost player engagement.
After TotoGaming won the competition, development of the Journey to the Galaxy slot began in July 2024, with the game completed in March this year.
“Our team found the concept we wanted to visualise in this game—an extension of TotoGaming’s vision and mission,” said Victorya Harutyunyan, head of product marketing at the operator.
“The idea was to transport users to another 'gaming' world, essentially to another TotoGaming galaxy. That’s how the game got its name—Journey to the Galaxy.
“We worked extensively with Pragmatic Play on every detail—from TotoGaming’s flag to the well-known Toto icon. Even the music was carefully selected.”
“This collaboration also unlocks cross-promotion and expanded marketing opportunities, allowing us to strategically plan game teasers and targeted communications that strengthen player engagement”, Harutyunyan added.
