WMS Industries has announced the acquisition of Jadestone Group, a developer, publisher and distributor of online gaming content and entertainment for i-gaming companies.
This tuck-in acquisition is of a strategic technology enabler that augments and enhances the existing WMS portfolio of gaming content, online products and content distribution capabilities for customers looking to expand their brand with online interactive offerings. The terms of the transaction, which will be funded from cash on hand, were not disclosed.
Jadestone has established itself as a B2B platform integrator and online game publisher, serving customers primarily in Europe. The company provides end-to-end development and distribution services for casino games and other popular online games for a wide range of high-profile customers including Betfair, Betsson, bwin.party, Gioco Digitale, Microgame, Nordic Gaming Group, Paf and Unibet Group, among others. Jadestone offers games in 25 languages, reaches over 50 million potential players across Europe and, most recently, has become one of the providers of multi-player skill games in the newly regulated online gaming market in Italy.
Orrin J Edidin, president of WMS, commented: “Jadestone’s online expertise accelerates our efforts to develop a comprehensive suite of interactive products, managed services and content distribution capabilities.
“Combining Jadestone with WMS’ internally developed solutions enables the near-term creation of a robust portfolio of successful B2B i-gaming solutions that will help our traditional casino customers move forward with confidence to stay connected to their players, wherever and however players find it most convenient to seek out gaming entertainment today and in the future,” said Edidin.
Robert Henrysson, CEO of Jadestone, said: “By integrating WMS’ great game content with our platform, we expect to create many exciting new ways to enhance our product suite and performance for our customers in our existing business while taking advantage of a much broader audience. We’re focused on applying our collective experience to the creation of great content, intuitive interfaces, rewarding experiences and social behaviour for websites, mobile apps and social platforms.”
Edidin added: “Global gaming markets are rapidly moving toward content convergence and multi-channel distribution as consumers demand ready access to their favourite engaging entertainment content across multiple platforms.”
