Wiraya, the provider of software-as-a-service for mobile customer activation, recently opened a new office in St Julians, Malta.
“The decision to expand our presence in Malta is a logical step in our business growth strategy,” said Oskar Klingberg, CEO at Wiraya.
“This new facility is located in close proximity to some of the world’s leading igaming companies of which many are already our customers. The location will increase our ability to service current customers and expand our business with new brands. We are experiencing a rapid growth in interest in our software from the igaming industry.
“Gaming operators are experiencing a rising challenge in cutting through the noise to get players’ attention. And with upcoming regulations it’s even more challenging. Wiraya has proven to increase players conversion rates, grow the value of customers and pro-actively reduce churn. We automatically create interactive voice and text messages, which allows a tailored dialogue with each player even with large player groups.”
To celebrate the opening of the office, Wiraya is holding a networking event at Hilton Portomaso on October 10, 2018, to bring together existing customers and other stakeholders in the industry to discuss how customer experience is quickly becoming the igaming industry’s most important competitive advantage.
