Mobile customer activation provider Wiraya has secured a long-term agreement with Casino Cruise.
Using Wiraya’s technology, the online casino will be able to increase conversion from new customer registration to first deposit and reactivate lapsed players using targeted messaging.
Idan Levy, COO at Casino Cruise parent company Genesis Global Limited, said: “Wiraya’s mobile customer activation solution means we can support our aim of having a more lively and entertaining casino experience for our players.
“I’m looking forward to increasing the number of depositing players in the challenging activation and reactivation process.“
