Bookmakers William Hill and Ladbrokes lead the way when it comes to the sharing of online content via social media channels, according to recent research.
This first graphic from Blueclaw (above) shows the total number of shares from eight leading betting and gaming domains from January 1 to July 1, 2015.
Provided by Buzzsumo, the data highlights the shares from Twitter, Facebook, LinkedIn and Google Plus during that period.
Facebook engagement
Bet365.com leads the way in terms of Facebook shares.
Betfair is the big surprise with the least amount of Facebook shares.
Google Plus engagement
As with most markets, Google Plus is not being well used in the online gaming sector.
However, when it comes to Google Plus, bet365 again leads the field.
Twitter engagement
Twitter seems to be the go-to social platform for the i-gaming community.
Williamhill.com's social marketing on Twitter is markedly ahead of the competition.
LinkedIn engagement
PaddyPower.com leads the field on LinkedIn, commonly known as the professional social network.
Shared pages and engagement
The number of individual web pages shared by individual social media accounts is a great indicator of how engaging a site's content is for visitors.
Who's engaging where?
The data suggests that Facebook and in particular Twitter are streets ahead of LinkedIn and Google Plus when it comes to generating traffic from social media.
