A recent micro study of newly integrating clients to the Income Access Network and white label program indicates that versatility and depth are two vital functions that operators look for in their affiliate marketing software.
The results come from a mini interview of newly acquired clients entering the Income Access network and white label programs.
"In today’s current igaming environment clients are looking for an integrated software platform and versatile solutions that can support their business needs," said Nicky Senyard, chief executive officer of Income Access.
Merchants that offer and promote a variety of igaming products to potential new clients understand that each igaming vertical has its own needs, separate from each other: casino versus poker versus sportsbook. For example, these are promoted differently and have different remuneration structures. And new merchants to the Income Access affiliate software platform overwhelmingly stated that to attract the best affiliates and monitor the performance of those affiliates, affiliate software needed depth of reporting.
