Unibet has announced a two-year deal to become the official betting partner of French soccer club Paris Saint-Germain.
The partnership will provide exposure for Unibet inside the Parc des Princes on LED advertising boards and through exclusive “money can’t buy” experiences. Unibet and Paris Saint-Germain will combine their digital expertise to bring the igaming company’s customers exclusive content.
Unibet, part of Kindred Group, will combine its digital experience with Paris Saint-Germain’s rich footballing heritage to create a strong strategic partnership.
Mathieu Drida, general manager of Kindred France, said: "We are delighted to become the official online betting partner of Paris Saint-Germain. With Paris Saint-Germain, we intend to increase its reputation throughout Europe and offer its players exclusive content, closer to the game."
Marc Armstrong, Paris Saint-Germain's sponsoring director, added: "We are delighted to welcome Unibet to the Paris Saint-Germain family. We both share the same spirit of conquest, a passion for football and a strong desire to impose our brand in very competitive markets. By joining forces with Paris Saint-Germain, Unibet will gain great visibility both in the stadium and in the virtual community of Paris Saint-Germain.”
