The beginning of spring this year coincided with the climax of the 2009 Ski Challenge season, featuring eight participating nations, nine license partners and 260 million online-runs by registered players alone.
Since the launch of the world’s biggest ski race back in winter 2004, Ski Challenge accumulated almost six million users and almost one billion online-races have been completed.
A total of eight countries were on board for the launch of Ski Challenge 2009. A range of high-profile advertising partners were again involved internationally, including names such as Audi, Canon, Swisscom, German Wings, Red Bull and many more.
With the new generation of Greentube’s fully dynamic IGA system set to be launched for the 2010 season, this will again increase the value of the products for media partners and advertisers.
