Swansea City and 32Red have recently announced a new partnership that will see the online gaming firm become the Championship club's official shirt and gaming sponsor.
The two-year sponsorship deal means that the 32Red.com logo will be placed on the front of the South Wales club’s home and away shirts, while the Gibraltar-based company will also become the club’s official online gaming partner.
The deal also represents a potentially lucrative opportunity for the club to share revenue drawn from 32Red’s online casino, poker and betting services. The club will be announcing some initiatives for supporters on its official website from July 1.
32Red.com’s previous shirt deal was with Premier League club Aston Villa.