The iGaming Super Show began in earnest today as exhibitors from the B2B and affiliate sectors gathered in hall 8 of the RAI exhibition centre in the Dutch capital, Amsterdam.
Sports betting operators are particularly well represented with Ladbrokes, William Hill, Paddy Power, Betfair, BetVictor and bet365 all courting interest in their affiliate programmes.
Having relocated to a larger hall at the RAI since the 2014 Super Show, the first morning of the event has lived up to its billing with both affiliate and B2B sections of the floor buzzing with a steady flow of visitors.
Significant early interest is being generated by Microgaming’s Bridesmaids branded ice cream van, offering all visitors free scoops of their favourite flavours (pictured).
