StarCasinó.it, part of Betsson Group’s brand portfolio, has partnered with behavioural remarketing experts ConversionBet as it seeks to enhance its customer experience.
StarCasinó.it, part of Betsson Group’s brand portfolio, has partnered with behavioural remarketing experts ConversionBet as it seeks to enhance its customer experience.
The use of ConversionBet’s technology will allow StarCasinó to utilise its proprietary real-time technology to engage with passive traffic with highly personalised messages over multiple channels, at the right time.
ConversionBet has already provided customisation and behavioural-driven products to a number of operators in the gaming industry. Dan Morrison, founder and CEO of ConversionBet, said: "We are thrilled to be in a partnership with such a distinguished name in the gaming industry to deliver our suite of immersive player acquisition tools at scale.
“This tactical move from Betsson Group underpins that operators can no longer rely on huge media budgets to keep up with demanding competition, whilst remaining in profit. Equally, it demonstrates a shared mission towards the creation of the ideal customer experience in order to increase customer satisfaction and, in turn, conversion rate. It’s rewarding to see such an established name continually strive to improve upon this for their customers.”
Andrea Rossi, managing director for southern Europe and Latin America, added: “StarCasinó has always strived to stay ahead of the curve regarding technology and competition in Italy, enabling us to continually set new milestones and allows us deliver our products in the market to the highest possible standard, whilst remaining personable and customer centric.
“The ConversionBet platform will allow us to communicate with our visitors prior to entering our CRM, making for a smooth and highly personalised acquisition journey that will not only impact conversion figures, but also lifetime value stats.
“It’s vital that we invest in emerging technology roadmap to ensure flexible and agile innovation that will allow us to move faster than our competition. ConversionBet provides this for us.”
