Sri Lanka’s Ministry of Tourism has thrown its support behind a new SiGMA’s new South Asia show set to make its debut in 2025.
The event will take place between November 30 and December 2 in Colombo.
SiGMA said the growth of mobile gaming, especially in India, is “promising,” citing industry projections that the country is set to lead with 269 million mobile gamers by 2027.
What’s more, the event organisers said the opening of Sri Lanka’s first integrated resort in 2025 – City of Dreams Sri Lanka, which Melco Resorts is set to have a US$125m role in developing – is also a key growth point for South Asia.
In a formal letter, Thisum Jayasuriya, chairman of the Sri Lanka Convention Bureau (SCLB), endorsed SiGMA South Asia.
“The SLCB is in the view that SiGMA South Asia 2025 would be an extremely important event to Sri Lanka,” Jayasuriya said.
“The Sri Lanka Convention Bureau endorses the proposal to host the SiGMA South Asia Summit 2025 in Sri Lanka and pledge our fullest support to SiGMA South Asia to host the conferences in Sri Lanka.”
SiGMA South Asia is expected to welcome 5,000 delegates, with over 150 industry authorities including government officials, regulators and representatives, lined up to speak at the event.
Over 800 affiliates and an expo floor featuring South Asia’s top 10 companies will further complement SiGMA South Asia, the company said.
SiGMA’s Affiliate World expo in South Asia will take place shortly after SiGMA South Asia.
“The dates for the SiGMA South Asia and the Affiliate World events are perfectly aligned, allowing delegates to maximise their experience in South Asia,” SiGMA said.
“Starting with SiGMA in Colombo on Monday, December 1, and Tuesday, December 2nd, operators or studios seeking traffic can then easily and quickly fly to Bangkok, Thailand, on Wednesday, December 3, just in time for the first day of Affiliate World on Thursday, December 4.
“This schedule offers a unique opportunity to attend both leading industry events in one streamlined trip.”
