Sports betting specialist Kambi is to continue to provide its sportsbook and related services to operator LeoVegas for the long term after the two companies agreed a multi-year contract extension.
The agreement builds on LeoVegas' expansion into sports betting, having launched LeoVegas Sports using the Kambi sportsbook ahead of the 2016 European football championships.
Kristian Nylen, Kambi CEO, said the contract renewal could be partly attributed to the empowerment capabilities the supplier provides its customers, with LeoVegas having been able to develop a unique sports betting experience on top of the Kambi sportsbook foundation.
“Since partnering in 2016, Kambi has enjoyed a close working relationship with LeoVegas, co-creating a differentiated product proven to appeal to players across various markets and demographics,” he said.
“Contract extensions are particularly pleasing as they underline both the relevance of the outsourcing model and quality of our sportsbook, so we are of course delighted to have retained LeoVegas as a customer for the long term,” he added.
Riku Jokela, head of sports at LeoVegas, said: "We are delighted to continue working with Kambi - it has been a great journey since the launch of LeoVegas Sports and we believe we have more exciting times ahead.
“We really appreciate the support we’ve had from Kambi as we build and improve our unique sports betting experience. It makes a big difference for us that Kambi offers the most betting markets with all sports included."
