Sportradar is set to acquire IMG Arena and its global sports betting rights from Endeavour, which will bolster the company’s offering to operator clients.
The US$225m deal will not require any cash consideration from Sportradar. Instead, Endeavour will pay $125m to Sportradar and $100m to some of the rightsholders involved.
Basketball, football and tennis – all of which Sportradar’s technology has been involved with in recent months – cover 70 per cent of IMG Arena’s portfolio.
Sportradar said the deal, set to close in Q4 this year, will be “immediately accretive” to its adjusted EBITDA margin.
Combined with its existing tennis coverage, the addition of Wimbledon, the US Open and Roland-Garros means the company will now hold betting rights to three of the sport’s four Grand Slams.
Golf’s PGA Tour and football’s Major League Soccer are also in IMG’s portfolio.
“Given our proven track record of maximizing ROI through our global betting rights deals and our strengthened position across tennis, basketball and soccer, we are confident in our ability to realise the full economic potential of this portfolio,” said Carsten Koerl, Sportradar CEO.
“In addition, the unique structure of this transaction accelerates our revenue and cash flow profile and will be immediately accretive to our margins. The addition of these strategic rights will unlock new growth opportunities, enabling us to deliver exceptional value to our partners, clients and shareholders.”
Meanwhile, Sportradar has reported that Q4 2024 revenue rose 22 per cent to €307m, contributing to a 26 per cent rise in overall 2024 revenue to €1.1bn.
A Q4 loss of €1m which the company put down to foreign currency fluctuations, was offset by full-year profits of €34m.
Adjusted EBITDA rose 53 per cent in the final quarter to €61m and was up 33 per cent across the full year to €353m.
Sportradar said its full-year revenue rise was driven by a 33 per cent increase in Betting & Gaming Content revenue, which benefitted chiefly from existing and new customer uptake of products such as the company’s recent NBA and ATP solutions.
Sports Content, Technology & Services revenues of €200m increased 15 per cent year-over-year, primarily driven by 16 per cent growth in Marketing & Media Services.
Read more: Sportradar secures fresh Major League Baseball deal
