Sportradar has revealed fresh statistics about the impact of its Alpha Odds solution on sportsbook activity ahead of the UEFA European Championships next month.
The sports technology company said its AI-driven personalisation odds tech boosted profits for sportsbook operators by an average of 15 per cent in the football tournament’s qualifying stages.
Sportradar says Alpha Odds uses AI technology to more accurately predict the probability of a game event taking place, enabling operators to manage risk more effectively.
The solution, Sportradar said, allows operators to generate bespoke betting prices in line with their risk exposure and liabilities.
Darren Small, senior vice president of Managing Trading Services at Sportradar, said the technology behind Alpha Odds is “proving to be a game changer ahead of this summer’s tournament, enabling operators to consistently improve profitability and deliver higher margins across soccer betting.”
Sportradar said that during the qualifiers, in games where one team was heavily favoured, Alpha Odds helped clients continue to accept bets as goals were tallied and the score line grew.
The Euro 2024 finals get underway on June 14 when hosts Germany play Scotland.
