Sportradar has added audio channels to its ad:s programmatic advertising service and extended its reach across additional digital-out-of-home advertising screens
The company said this move would “enabling betting operators to engage with more customers” by serving relevant adverts via two fast-growing media channels.
The addition of audio to ad:s allows Sportradar’s clients to reach tens of millions of digital audio listeners through podcasts, streaming services and internet radio. In addition, Sportradar now offers access to a global advertising inventory of more than 600,000+ digital outdoor screens in 100+ countries.
Both channels use Sportradar’s betting industry-specific marketing technology to serve relevant adverts to sports fans and bettors in real time in markets where betting is legal, and an integrated sports calendar ensures adverts are scheduled around relevant events.
“Sportradar is providing betting operators with even more ways to reach target audiences,” said Niki Beier, SVP marketing services. “Audio consumption has increased by over 1,000% in the past seven years and global DOOH ad spend is estimated to increase nearly threefold by 2030.
“Both are ideal channels for operators to make their brands more memorable and will further increase the efficiency of advertising campaigns on behalf of our clients.”
