Sportradar has agreed to integrate a suite of horse and greyhound racing events into its Orako solution via BetMakers Technology Group subsidiary OM Apps and Podium.
The AdVantage Platform, which is based on BetMakers’ trading and platform technology alongside Podium’s FlexHub race engagement tools, will be available to operators using Orako.
Orako is Sportradar’s sports betting and player account management solution.
AdVantage can be integrated into sportsbooks to receive a “full-service racebook” including managed risk, fixed odds and derivatives, tote pool access and form.
Branded insights, tips, streaming and granular reporting are also included.
BetMakers, Sportradar and Podium expect the first clients to be onboarded in the second quarter of 2025.
Podium’s FlexHub tools will launch on the AdVantage platform in the first half of the year.
Jacob Lopez Curciel, SVP, managed sportsbook services at Sportradar, said: “Racing is the second largest bet-on sport in the world by handle and through this collaboration successfully crafted with Podium and BetMakers, Sportradar is providing its clients with a plug-and-play product to engage their customers onto a great racing betting experience.”
“Together, we look forward to driving innovation and growth, with the goal of delivering greater value to all stakeholders, and expanding the global presence of racing,” added Jake Henson, BetMakers CEO.
BetMakers will receive a share of the revenue generated from the partnership.
The agreement runs for three years and will automatically extend for a further two if none of the parties wish to terminate the deal.
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