Sportradar and Streetfootballworld have joined forces in a collaboration powered by a desire to drive social change.
In line with its commitment to increasing its corporate social responsibility focus and becoming a frontrunner in corporate citizenship, Sportradar has pledged to engage its offices around the world and connect them with streetfootballworld’s local partners – community football for good initiatives all over the world – that use the beautiful game to effect social change.
During the first year of the partnership, the CSR programme will be rolled out in three initial locations – Munich, Minneapolis and Montevideo – where local Sportradar employees can collaborate with community organisations belonging to the Streetfootballworld network: KickFair in Germany, Asociación Civil Gurises Unidos in Uruguay and Sanneh Foundation in the United States).
Johannes Axster, Streetfootballworld’s partnerships director, said: “Sportradar employees all over the world will gain the opportunity to experience the transformative power of football.
“Staff members will be introduced to the field of football for good by receiving training sessions in the ‘football3’ methodology. This will give Sportradar employees a taste of this unique version of the game, which places a particular emphasis on cooperation, fair play and team building.
“It will also allow them to gain an insight into the operation of local football for good organisation by meeting the staff and youth participating in their programmes.”
