Sportradar is to utilise ad:s, its full service, data-driven marketing solution, as part of a partnership with football technology firm Forza Football to manage the advertising inventory within its live score app.
Aiming to tap into its market leading, proprietary programmatic advertising solution, Sportradar say it will “connect its global network of betting operators with Forza Football in order to reach its audience of highly engaged, sports fans and create long-term commercial relationships.”
Additionally, Sportradar aims to utilise its knowledge of bookmakers' marketing requirements to “optimise Forza Football’s advertising placements,” prioritising native, odds-first integrations and enabling a high level of personalised messaging through its Marketing Cloud platform.
The partnership aims to provide Sportradar customers with more than one billion advertising contacts per month and offers exclusive access to relevant and highly targeted content through the company’s proprietary DSP.
As well as working with Forza Football to maximise its advertising inventory, the agreement will see Sportradar supply its API based statistics data, providing it with “the tools to further develop its content offering.”
