Sportradar is expanding its Alpha Odds solution into cricket betting.
The solution uses automation and predictive artificial technology to inform bespoke pricing for sportsbook operators, recalculating financial exposure in real time.
Alpha Odds is delivered via Sportradar’s Managed Trading Services (MTS) and Premium Cricket Service, which covers over 400 in-play and 200 pre-match betting markets during each cricket match.
Darren Small, senior vice president, Managed Trading Services at Sportradar, said: “Introducing Alpha Odds into cricket is a game-changer. We are bringing real-time, AI-driven precision pricing to a new arena, giving operators sharper margins and bettors a more dynamic experience.”
Sportradar said that by the end of 2025, Alpha Odds technology will be available for operators to use on every sports betting event.
Since 2022, the company has scaled its use across 80 per cent of events covered by MTS.
