Ahead of the launch of the new Premier League football season in the UK, Sportech has secured an online distribution deal with British broadsheet newspaper The Daily Telegraph.
The deal, which adds to Sportech’s existing media partnerships with The Daily Mirror, FourFourTwo and Footy Mad, will see the gaming group host two new games from The New Football Pools gaming suite, Premier 10 and Footy 15, offering them to over six million unique users who visit the Telegraph.co.uk website each month.
In print, The Daily Telegraph sport section will feature a dedicated weekly column written by Alan Hansen in his dual role as the Telegraph’s face of football and a member of The New Football Pools ‘Pools Pundits’ team.
"This distribution deal with The Daily Telegraph is another important development for the re-launch of The New Football Pools," commented Sportech CEO Ian Penrose. "The response to the re-launch has been very positive and we look forward to the start of the Premier League season with confidence."
