Free-to-play games specialist SportCaller has partnered with bet-on-lotteries operator Lottoland for the launch of Jungle Jackpot, another fresh concept in its ever-expanding portfolio of products and clients.
The £1m jackpot FTP game is being rolled out for the new series of I’m a Celebrity Get Me Out of Here!, hosted by Declan Donnelly and Holly Willoughby.
Jungle Jackpot offers players the opportunity to win £1m if they can correctly forecast the final placings of the 12 contestants in the smash-hit ITV programme, by predicting the order in which they will leave the jungle.
A secondary daily prediction game, once the evictions start, will also provide players with the chance to win smaller rewards and cash prizes, based on their following of the show and what’s happening day-to-day in the camp.
The main jackpot will see Lottoland partner with UK digital properties to promote the game and reach a broad and highly social target audience, opening up the opportunity to introduce them to the value and innovation provided across Lottoland’s lottery betting and wider gaming products.
Having cornered the market for free-to-play sporting games, SportCaller MD Cillian Barry said the launch was the provider’s first foray into mass-media events in order to engage a new and truly mainstream audience.
Barry said: “It’s a real coup to be collaborating with Lottoland on a jackpot product which speaks to a broader demographic, over and above the sports betting community that is our usual focus.
“Our combined ability to deliver presents a genuine test case for FTP flourishing outside its original sporting-betting domain by bringing to market a game that will appeal to the wider general public. Jungle Jackpot is a genuine industry-first for such a popular TV show.”
