Igaming software provider Softswiss will have its non-executive director, Latin America, and former Formula 1 driver, Rubens Barrichello, at its SiGMA Americas stand this year.
The ex-racing driver (pictured) will join the team from booth M85 at the expo in São Paulo, Brazil, between April 7-10.
Softswiss’ solutions, including the Jackpot Aggregator, were recently certified for the Brazilian market, while the company’s Game Aggregator has been approved for partnerships in Peru.
Barrichello, who will be making a keynote speech at SiGMA Americas, said: “Latin America is a continent of unlimited energy, passion and creativity. The rapid growth of the igaming industry reflects this perfectly.
“I’m eager to share my perspective at SiGMA Americas and excited to talk about how Softswiss’ drive for technology and excellence will contribute to shaping the future of this market.”
Softswiss’ brand slogan for SiGMA Americas will be “Engineered for Success,” amid its links with Barrichello.
Olga Resiga, chief business development officer at Softswiss, said: “We are excited to bring our ‘Engineered for Success’ campaign and our best software solutions to SiGMA Americas, a key gathering place for our industry leaders on this continent.
“Our team is looking forward to meeting partners and prospective clients and building a thriving business in Latin America together. We can’t wait to reveal more of our technologies and our vision for the future of this market.”
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