Sports betting technology specialist Betgenius has agreed a deal with SkyBet.it to offer a contextual advertising experience via digital partner, Sky Sport Italia.
Visitors to the Sky Sport Italia site will be offered relevant betting suggestions from SkyBet.it, based on the football coverage content they are viewing on the site.
Davide Magni, media and partnership manager at SkyBet.it, said: “At Sky Bet we are committed to offering a superior experience to our customers. We think that this deal will help us boost our acquisition and, even more, increase customer retention through the provision of relevant information and added value.”
Jack Davison, managing director at Betgenius, added: “This deal is another example of how Betgenius creates innovative digital marketing solutions that boost engagement and drive down acquisition costs.
“Highly targeted, relevant marketing is very much the future and we are excited to partner SkyBet.it to help grow its sportsbook with this service.”
