Betting and gaming operator SkyBet has signed a multi-year deal with Fresh 8 Gaming for Fresh 8’s personalised ad serving platform.
The deal sees Fresh 8’s contextual and personalised ad-tech rolled out across SkyBet's content estate and covering key web and app content channels.
Andrew Sharland, managing director at Fresh 8, said: “SkyBet are at the forefront of betting innovation, with a firm focus on customer personalisation across their extensive content estate.
“We are delighted that they have yet again chosen Fresh8 to realise their goal of tying in smart, user personalisation with an on-site transactional opportunity across key acquisition and retention channels."
