International betting firm SKS365 has chosen Saatchi & Saatchi, the agency led by CEO Simone Masè, for its PlanetWin365 advertising budget.
A pitch involving major Italian advertising agencies has been centred on the development of a creative concept that will increase brand awareness and value, communicating its distinctive characteristics to football and sports lovers.
“For the mass market launch of our Planetwin365 brand, we wanted a world-leading creative partner to highlight the uniqueness of our brand and its strong connection with the passion of our customers for football and all types of sports,” said Francesco Gaziano, new marketing rirector of SKS365.
“Saatchi & Saatchi has been able to convince us of a story line which will speak to the heart of football enthusiasts across all our markets.”
Masé said: “I’m very happy for this new partnership. This is an incredibly ambitious partner which I’m sure, over the coming months, will allow us to unveil a very passionate and adrenaline-filled story to excite current and new customers of the Planetwin365 brand”.
The agency is working on the project, which will be aired on major TV channels and on the web starting in June.
