SIS (Sports Information Services), the supplier of 24/7 betting services to online and retail operators globally, has added a key hire to its sales team with the appointment of Angel Calderon, who will be focused on Spanish and Latin American markets.
Calderon joins SIS after an 11-year stint at Madrid-based global gaming group Codere, where he acquired expertise in B2B business development across operations, commercial sales and marketing.
In his new role as digital sales manager, based in Madrid, Calderon will be responsible for driving the growth of SIS’s presence in Spanish-speaking markets both online and in retail. Calderon said: “I am thrilled to have joined such a professional and passionate team at SIS and I am thoroughly looking forward to helping to drive our 24/7 betting channels offer to operators in both mature and emerging markets, increasing their betting revenues.” Sandra McWilliams, sales director at SIS, said: “Angel is a welcome addition to our growing sales team. “His experience in both American and European horse racing, coupled with significant omni-channel knowledge of the betting and gaming sector within Spanish speaking markets, will be invaluable in helping SIS to further broaden its international footprint.”
