Sportsbook and igaming and software firm Sirplay is to share its vision for achieving success within the United States at ICE Sports Betting USA in New York on November 27-28.

The Malta-based company will lay out its strategy, based upon several factors including market knowledge, strong local partnerships and new regulations and their consequences across various states.
Sirplay is aiming to become part of the gaming culture in America, which is why the company is looking for new partnerships specifically for this market.
The company has started with an exclusive partnership with Lotto Warehouse. This, it says, will be strategic not only in countries where the company already has a strong presence, but will also be very significant in the US.